Understanding people – optimizing marketing


Psychological brand, communication and target group research

We employ classic and innovative psychological research techniques to evaluate and explore your markets, brands and consumers. In addition, we use measuring tools and instrument-based methods.

Consolidated consumer insights

We are researchers, travellers between worlds, translators, interpreters and consultants. We do not deliver pages and pages of numbers or complex psychological discourses, but a deep, comprehensive and accurate understanding of your targets and their emotional and cognitive inner life.

Tailored implementation and setup

The Insight Zoo provides you with insights that are relevant for your actions and can be pragmatically implemented. Based on primary and secondary analyses, we develop value-adding brand, product and communication strategies for you. We make your brand unique by developing a differentiated and implicit positioning.


The Insight Zoo
Robert-Mayer-Str. 57
60486 Frankfurt

+49 (0)69 95 95 60 53