The Insight Zoo offers a wide selection of different workshops. We regard this, firstly, as a proven tool to deepen knowledge and comprehension on a variety of topics and, secondly, as an ideal launching pad for larger-scale research projects. The Insight Zoo always follows a goal-oriented approach incorporating all relevant stakeholders to arrive at marketable output.
Together with our clients, we develop or select concepts and drafts that are to be the subject of national or multinational research projects. We also develop medium- and long-term strategies for communication campaigns. These campaigns may be intended e.g. to address various target groups or to successively fulfil different advertising goals like activation, emotionalizing and mind shifts.
We hold brand workshops with our clients either ex ante, as input for research projects, or ex post, based on obtained research findings. Their purpose, among other things, is to develop precise brand identities and positionings to meet consumer needs and differentiate from competitors. Or the workshops are used to create cross-media propositions for a brand and integrative communication across different touchpoints.
Based on the research findings we develop specific action plans and implementation schedules with all relevant and involved stakeholders at results workshops. The Insight Zoo becomes the client’s sparring partner to generate new impulses and to challenge established processes.